Marketing Research services from Jersey

Healthcare

The 4insight Directors, in conjunction with sister company fastforward research, have been servicing the Healthcare and Pharmaceuticals industry for over 20 years, specialising in:

•          Communications Research: supporting brand strategy; concept development, testing of advertisements, detail aids / sales story flows, most     appropriate media mixes, observational research etc.

•          Branding and positioning – working in partnership to build great brands rather than products

•          New product development -  identification of the gaps, key attributes needed for target product profiles and phase II and III clinical trials, patient segmentation and profiling, packaging and medical device studies

•          Patient and/or carer research - to gain real world insights and quality of life nuances.

•          Payer research - to enable effective market access and pricing.